Abstract
The article deals with the phenomenon of the impact of psycho-mental war on youth consciousness by means of pop culture. The means and methods of ideological, information-psychological and cultural influence on the younger generation are analyzed. It is proved that the leading programmer of youth consciousness is pop culture, as a commercial product of mass consumption, designed for a wide consumer and unprepared audience, usually young people. The space of pop music is shown as a kind of lifestyle that goes beyond the boundaries of musical culture and is subject to manipulative and fake technologies of information and psychological warfare.