Abstract
The growing range of information flow has impacted the way its value is perceived and transmitted among members of organizations or teams. Previous research has primarily focused on how information was transmitted, considering various flow directions and information formats. The issue of intricate communication conditions highlights the lack of a systematic approach to information flow, which considers all the nuances of human communication and relationships. By gathering student representatives from different educational programs at Astana IT University, we created a simulated environment in the IT business process. The focus group members transmitted information in different formats and circumstances, allowing us to find the factors that cause distortion in the flow of information and its conceptual causes. Our research paper presents valuable insights for developing an optimized process for transferring data in the information stream, to prevent the distortion of its value.