Abstract
The article is devoted to the consideration of the nature of the concepts of "Wind" in the poetry of Magzhan Zhumabayev. The author will elaborate on the ways and types of creating a concept. Reflection of national values in the works of a literary text in accordance with the scientific and theoretical principles of the modern anthropocentric direction. The concept, its structure and types, ideas about the linguistic picture of the world are explained from the point of view of cognitive linguistics. Definitions of concepts are given in linguistics and literary studies. The conceptual applications collected from the literary text are systematized and analyzed. Using these examples, it turns out that concepts, along with important stylistic activity in the language of a work of art, contribute to the enrichment and perfection of our native language.