Abstract
Now much attention is paid to development of innovative and digital technologies, advance on the market of innovations of grocery, technological and also organizational and administrative character that result, as a rule, are resultant effects.The tourism industry an important element of any economic system where resultant effects are shown especially brightly and visually, owing to continuous emergence of new requirements.The innovative activity of the hotel organizations in this context is of particular importance consisting in need of obtaining by them competitive advantages and fuller satisfaction of dynamically changing consumer demand for the tourist product made by them.To assess the innovative activity of organizations and its innovative competitiveness are widely used indicators of innovative activity of the organization.One of the main directions for the creation of quality services is the strict observance of the parameters of comfort, which are developed by the practice of the tourist business and are universal for hotels, catering facilities or a travel company.The most significant innovative technologies include the use of the Internet in order to promote and implement a tourist product and real competition for tourism organizations.