Abstract
Professional tourism education in the field of tourism has recently entered the problematic area of pedagogical research, but it should be noted that by now clear results have been achieved. An important and significant feature of educational activities at a university with a tourism profile is innovation and creativity. Educational learning activity is characterized not only by a certain dynamics, a set of alternatives, but also qualitatively new functions that are not only found in the world, but also confirmed personally in the educational process. When studying and researching the educational process, the motivational direction, orientation and aspiration of the subject to activity are taken into account. The processes of regionalization in modern Kazakhstan have created the need to apply and introduce a national and regional component in the training of specialists, which, of course, is aimed at determining the self-determination of students, the formation of national identity and education based on the cultural traditions of their peoples, understanding and knowledge of the peculiarities and specifics of the region where their work will be carried out.