Basic Advertising Management

2023

Full text Open access: Gold Metadata (CSL-JSON)
DOI 10.30890/978-3-949059-83-4.2023
Data confidence 70 medium
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Abstract

The proposed textbook is a basic volume of educational material for the curriculum economic profile, which is taught in higher education in Kazakhstan. It is intended for independent work of students: both individually and with the teacher, within the framework of the disciplines "Management", "Marketing Management", "Basic of Advertising Management", "PR-Management"