Abstract
This article explains the role of mass media in the development of the digitalization process in the field of social services, including on the e-government platform. The paper asked the following questions: "What types of media can we use or how do we use them to get useful information? Do people use a special e-government application? What is it and does it really matter?" In the process of research, answers to these questions were found thanks to social surveys and data collection. The purpose of the article is to describe the impact of media on the development and change of the digitalization process in the field of social services. The idea of the article was taken from the list of services on the e-government platform and their transformation from the traditional format into an electronic form. Especially interesting the role of social networks in promoting the use of e-government. Therefore, the object of the study will be the types of media as online platforms. The practical significance lies in finding the reason why people choose the traditional way of providing services. The scientific significance is determined by the novelty of the topic in the field of digitalization regarding the media and its impact on the development of social services. In this scientific article quality methodology was used, including a survey among system users, comparative analysis and case-based examples. Keywords: digitalization, social services, mass media, e-government.