Abstract
This article is devoted to the suggestion and pragmatics of the wishes-blessings words (tilek-bata), which belong to the folklore heritage of the Kazakh people. The words of wishes-blessings of the Kazakh people are the linguistic heritage of the ancient Kazakh culture, one of the linguistic sources that determine the identity of the Kazakh ethnic group. It is obvious that the abundance of words of blessing in today's colloquial speech and works of art is not only a language puzzle that has been stored in the memory of people for centuries, but also a pattern of speech that occupies a special place in our modern world. It reflects the worldview, life attitudes, and everyday life of the Kazakh mentality in the course of historical language development. A characteristic psychological feature of folk art is the belief in the power of the word. In this regard, the consideration of the wishes-blessings in linguistics in the direction of suggestion linguistics is an anthropocentric necessity in modern linguistics, as “the knowledge of a person within a language”. When studying the suggestion of wishes-blessings, there is a need to consider both the magical power of wish-blessing words and the pragmatic impact.