Abstract
"The study is dedicated to the analysis of the peculiarities of a child’s linguistic worldview and values formation through fairy tales. The aim of the study is to identify the linguistic units representing the nominative field of the concept «Jaqsylyq / goodness», on the material of fairy tales. The algorithm used by the authors to determine language units is based on the analysis of lexical, morphological, stylistic and textual levels that verbalize the concept in fairy tales. This approach is based on the integration of methods of cognitive and linguocognitive analysis and associative experiment. The research materials are the fairy tales from the book «Folk Tales of Kazakhstani People». Also, in the present research interrelationships of linguistics, cognitive linguistics and culture, different points of view of scientists on the term concept are considered. The description of the concept «Jaqsylyq / goodness» is based on the analysis of the dictionary entries that revealed its conceptual content as a whole. The concept was analyzed in fairytales, which allowed to see the reflection of national reality through language. The formation of the concept in the linguistic consciousness was revealed on the basis of the associative experiment with the concept «jaqsylyq/goodness» and on the results of the analysis of the vocabulary of 10–11 year-old schoolchildren. The results of the research work may be used in the field of cognitive linguistics, cultural linguistics. "