Abstract
The article examines the problem of using modern digital technologies and tools in popularizing the creative heritage of the great Kazakh educator Abai Kunanbayev. Possible digital resources for creating educational content that motivates self-learning are considered. The problems of creating and implementing a massive open online course are investigated. Global and regional providers providing their platforms for the implementation of mass distance learning courses are being monitored. The Kazakh and foreign experience in this matter is analyzed. The problem of the lack of an established methodological basis for creating online courses using modern digital tools is raised. The authors of the project are developing a model of the MOOC «Abai in the context of world culture» based on modern foreign sources and trends in the creation of mass courses. The latest digital tools used by foreign colleagues in the framework of the creation of MOOCs are considered. The strategies of pedagogical design in the design of the course for the purpose of emotional involvement and motivation of students are noted. Attention is focused on the psychological aspect within the framework of the course creation, the results of authoritative scientists who conducted research in the field of evaluation of psychological factors affecting the success of the course are summarized. The study proposes a theoretical model of the MOOC «Abai in the context of world culture», which includes a structure, thematic blocks, and some digital tools.