Abstract
In the article, the appearance of tourism among advanced industries of the world economy, the need to separate relationships with the achievements of its ecological and sustainable nature use is considered. At the same time, attention was paid to the fact that environmental protection creates economic conditions for local residents, and does not violate the integrity of ecological systems. satisfaction of the interests of local residents. The economic results of ecological education are defined as an integral characteristic of ecotourism. Today, the issue of nature protection is urgent in the country. At the same time, taking into account the fact that it is known that the importance of raising the economy of the country due to the development of tourism is also increasing, a comprehensive study and analysis was conducted. On the basis of the analysis carried out, the main problems of ensuring the causes of the emergence of ecological tourism, as well as the problems of increasing the efficiency of their development, are formulated. Taking into account the identified problems, the priorities of the fundamental principles for increasing the efficiency of the use of labor resources in the system of work related to the development of modern ecotourism have been established. Also, during the development of ecotourism, the priorities and content of economic policy to increase labor productivity were formulated. There are many reasons for the emergence of ecological tourism, but the main ones are the deterioration of the general ecological situation of the world, i.e. damage, and people who are tired of technical progress and urbanization are striving for nature, i.e. relaxing in the fresh air. Based on the results of the conducted research and the developed scientific proposals, the evaluation indicators of the economic efficiency of ecological tourism are formulated.