Abstract
In the modern educational system, linguistics, which opened a new channel for the processes of exchange of thoughts, conversations and opinions of mankind, turned to a comprehensive study of linguistic communication under the influence of extralinguistic and intralinguistic factors. The phenomenon of language communication is not only a means of understanding and discussion of humanity, but also a tool of the social environment and worldview of a person. Such a complex process is expressed through language. The tool of human communication requires the complex function of language communication activity. Among the types of conversational actions, the speaking and writing processes acquire communicative value and are implemented in connection with each other. In the article, the communicative aspect of speaking and writing is discussed according to the main principles of literary norms. Within the framework of new humanitarian education, the specialist learns the rules of competent writing in addition to expressing thoughts clearly.