Abstract
The relevance of the study is determined by the importance of introducing digital technologies in crop production industry to improve the efficiency of agro-industrial complex. The goal is to show the directions, advantages of digitalization in domestic crop production, problems and suggest ways of solution. The following methods were used in the article - analysis, systematization, generalization and selection of facts, establishing links between them. Results - the starting conditions, priorities and reasons that hinder and complicate digital transformation are considered: limited access of agricultural producers to technical innovations and modern agricultural machinery; a long network of intermediaries, wholesalers and retailers; low level of development of communications and IT infrastructure; lack of localized IT solutions for agricultural sector; shortage of qualified personnel. In the current situation, the authors consider it necessary and timely to increase the level of mechanization (energy saturation) and automation up to the average world class, effective public support; widespread use of digital platforms; improvement of the personnel motivation system; organization of government -funded training centers for farmers. The practice of applying technological operations of precise and digital agriculture in cultivation of crops based on the materials of the Akmola region has been studied. Conclusions - entrepreneurs strive to produce more food with fewer resources, therefore a significant breakthrough is needed in creating digital models of the entire agricultural production cycle and interconnected links in value chain. Digital technologies will increase competitiveness and labor productivity, ensure food security and attract investment; this is a high-tech and promising area for all economic entities, regardless of the scale of agribusiness.