Abstract
Traditional doll – «kuirshak», which balancing between ritual and game has always been the prerogative of female subculture. Since childhood it was transformed and followed its owner in direct and indirect form up to the old age. It would be a mistake to consider this miniature, multifaceted and multidimensional model of a human being as purely childish object. The simple toy has a big mystery: a part of universal culture while preserving the features of the people who created it. Many nations the traditional doll has a deep social meaning, the main value of folk toys. The values of the parents' world should undoubtedly be a natural part of the children's world. Ethno-pedagogy should continue the search for ways to introduce the ethnic culture, historical traditions of life and everyday life of the ethnic group, which has been started in recent years through the efforts of ethnographers, linguists, psychologists and educators. In this case, the game with kuirshak is an example.