Abstract
Research on how to achieve urban landscape diversity in modern megacities of Kazakhstan by filling landscape fragments with imaginative experiences that go beyond standards led the authors to understand the need to develop basic methods for forming the spirit of a place directly in the landscape, without being tied directly to its architecture. The question is not about the preservation of historical monuments and historical heritage, which is, undoubtedly, extremely important, but about the ability to form a new environment filled with meaning. The authors review some of their design studies into modern interpretation of the spirit of the place in urban landscaping. The analytics include design graphics from the conceptual design and detailed development phases. New concepts and their sequence of use in landscaping concept design are suggested, such as "landscape space directing", "emotional map of the landscape environment", and "landscape legend".