Abstract
The article draws attention to the fact that the unprecedented increase in media activity in significant changes in political, economic, cultural, and public life in the country directly affects specialists who know each industry, and therefore the need to develop industry journalism. In the field of industry journalism, medical journalism, economic journalism, pedagogical journalism, psychological journalism, environmental journalism, military journalism etc., the importance of art journalism and travel journalism for the media, which is now becoming a subject of research, is rarely mentioned, except in a few areas. At the same time, the relevance of the formation of the industry direction, which creates a need for training specialists, was emphasized. The purpose of the study is to recognize the importance of industry journalism and to consolidate the views on the adaptation of future journalists to the industry direction. In recognition of the need for industry journalism, special attention was paid to the scientific and theoretical aspect, guided by the scientific justification of each branch. Taking into account the importance of recognizing the methodological foundations for the development and training of industry journalism, there is the need to take into account the views of students of higher educational institutions. This need was clarified by the results of a survey. In the educational program «Journalism», which is included in the educational group «Journalism and reporter business» was identified the need to train professionals in a particular field, the effectiveness of which was also reflected in the results of a survey among students. We believe that the article will contribute to the development of professions in the field of «need to expand the scope of application» which is currently being raised as a serious problem in journalism. Keywords: industry journalism, information, professional competence, specialty, mass media, survey.