Abstract
The article is devoted to the analysis of peculiarities of cultural and leisure activity of rural youth. The need for a scientific analysis of the phenomenon of a youth holiday and especially its modern forms, for example, such as a flash mob, concerns the importance of festive culture in its modern forms for the cultural socialization of youth and the spiritual development of society. In the conditions of public consciousness modernization, the holiday as a form of cultural and leisure activity has a special functional burden in the system of free time for young people, primarily in line with the pedagogization of youth culture. However, this problem in modern socio-pedagogical literature is not deeply disclosed. The article justifies the author's position considering youth as an object of cultural and leisure influence from the point of view of its value-orientation attitude to leisure. Young people as an object of cultural and leisure influence are considered from the point of view of their value-orientation attitude to leisure. The analysis of the socio-cultural situation in the field of youth leisure of rural youth shows the transformation of traditional forms of leisure and the emergence of new – innovative technologies for youth leisure. The empirical material shows the educational potential of such an innovative technology for organizing youth leisure as a flash mob. Flash mob – a pre-planned mass action in which a large group of people appears in a public place, performs previously agreed actions according to the scenario and then breaks up. The most promising ones in educational practice are collective flash mobs, primarily song and dance, which do not take much time, in rare cases require large-scale training and can be used to work with almost all educational tasks. The author describes in detail the technological process of preparing and holding a flash mob as a mass youth holiday. The pedagogical effect of the mass youth holiday is proved, which is manifested in the development of group interaction skills and the self-organization of the youth association. Flash mob actions contribute to the development of active recreation, the manifestation of emotions in activities, the improvement of communication skills (due to involvement in the joint activity), self-approval in a socially approved type of activity.