Abstract
The research focuses on the analysis of the English language media discourse dedicated to the problem of environmental activism in the present-day emerging countries of Russia, China and other Southeast Asian states. The main purpose of the study is to understand the linguistic and non-linguistic implementation of the phenomenon of environmental activism in developing countries through the English language media perspective. Taking into account the role of the English language as a lingua franca in the world today, the research hypothesizes that the English language media discourse has turned into an influential tool of the promotion of green sustainable ideas, including environmental activism in the states with the emerging economies. The findings of the study received through the quantitative and qualitative data processing in the software program QDA Minor, proved that the English language media discourse can affect the evolution of peoples eco-consciousness in the emerging countries like Russia, China and other states of Southeast Asia. Despite having different ideological values and national and international strategic purposes, the countries with the developing economies are getting used to the ideas of environmental activism and begin to adopt a more sustainable lifestyle.