Abstract
The article considers some characteristics of digital culture in their relation to modern artistic creativity. New information formats are reflected in linguistic conceptualization of the image of the book, in the nature of its picturing in literary works. Virtualization of the reality associated with the electronic information environment, communicative uncertainty allowing for different interpretations of meaning, destruction of objective statics and stability, and interactivity all are reflected in unconventional images of the book that devalue the ideas of book and world isomorphism and cultural word-centrism. The authors observe the reflection of these processes in the work of "non-digital" literature. Tolstaya's dystopian novel The Slynx can be read as an anti-myth of the book, a critical reflection on the traditional logocentrism of Russian literature. Such features of digital culture as hypertextuality and heterotropic space of the "universal library," the development of "anonymous cyber-personality" and "multi-personality," and disconnection from the meanings of traditional culture all reveal their specific manifestation in the novel.