Abstract
Methods and techniques of organizing the process of teaching the state language-the Kazakh language through the theme “National brand” are presented in the article. Teaching the Kazakh language through the theme of the national brand is a communication, cognitive, axiological component of language teaching aimed at the development of the Kazakh culture in the modern global world, reflecting the national coloring of the Kazakh language inherent only to it, aimed at solving the most important communication problems in everyday life, in contact with other cultures in the Global interethnic language space. Therefore, the main goal of the research is to find methods and techniques of language teaching through the national brand theme. The object of the study is not only the structural and grammatical features of the language, but also the cultural and social aspect, the problem of teaching the Kazakh language through the linguistic and cultural aspect is analyzed. It was found that the methodology of language teaching was borrowed in connection with the progress of the development of general linguistics, and the emergence of new directions in linguistics also influenced the methodology, as a result of which new trends in language teaching appeared. The theme “National brand” is systematized from the integration of new trends and national values. Within the framework of this topic, the text is taken and an example of the implementation of the language learning process through this text is given. Key words: teaching the Kazakh language, national brand, methodology, methods, technologies, linguistics.