Abstract
Despite some theories based on the concept of “arts for art” and denying the connection with the public, in trend art cannot exist in Russia without the public. Only through the public art transmit an artistic message and realize its social functions. Re- lations with the public especially determine the development of art, the conditions for the existence of its institutions. Therefore, they always remain among the main subjects in the studies of the social functioning of art, bringing to the foreground one or another aspects of interaction. Modern civilizational trends are globalization, urbanization and the information technology rev- olution - which contributed to the rapid development of mass communication media, opened up unprecedented opportuni- ties for introducing wider masses to culture and art, turned art into an element of everyday life of a mass person.