Abstract
The authors consider new approaches to the study of the role of the passionate personality in the development of the countries of the East. The authors consider the socio-political and scientific activities of the scientist A. Zh. Mashanov as a passionary from the point of view of influence on the ethno-cultural code of the Kazakhs. The concepts of "historical process" and "political process" are clarified; the relationship between history and politics is revealed. The verbal-paraverbal methods of A. Zh. Mashanov in political activity are shown. The contribution of the scientist as a driving force during the historical process is revealed and described the role of the scientist as a catalyst for the spiritual revival of Kazakhstan in connection with the relentless struggle for the study of al-Farabi's creativity as a cultural and spiritual source is determined.