Abstract
Negative effects of globalization are visible in the most remote parts of our planet today including human life in the Arctic. The active development of the fuel and energy sector causing environmental problems limits the opportunities for traditional farming and creates a need to change the economic behavior strategies of the indigenous peoples of the North. The attitude to money among the Nenets was studied (N = 150) using the scale of monetary perceptions and behavior (Furnham, 1984). The results of the factor analysis have showed a more fractional structure than in Furnham's studies (1984, 2014) indicating a complex and ambiguous (more diverse) picture of the reflection of money in the economic mind of northern peoples (9 factors). The main trends in the monetary attitudes of the Nenets were identified. They donot put money first in their values, do not use them as a tool of influence on other people, they respect those who know how to save money and do not spend it in vain. At the same time, there is a place for financial anxiety and pessimism, negative feelings related to money. The results should be taken into account in the program for the transformation of the economic behavior of the northern indigenous peoples.