Abstract
The article examines some of the features of gender stereotypes in society as one of the important factors in the formation and development of the family, as a social institution. In all cultures, the family is the primary socializing agent for the child. The analysis of social interaction in everyday life sheds light on the operation of larger social systems and institutions. The author proves that gender issues, which have arisen in connection with the intensity of the development of society, with the growing importance of women’s participation in the public life of citizens, deserves attention in the aspect of modern gender relations.