Analysis of Hublot’s development strategy in the watch market

2021

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DOI 10.24115/s2446-622020217extra-b915p.230-237
Data confidence 70 medium
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Abstract

The purpose of the presented article is to study the strategy of the Hublot company at all stages of its life cycle, and the tasks of the study include the study of the history of the company's development and its competitive advantages in the watch market. Aspects of competition in the luxury watch sector are reviewed, as well as measures taken by the company's management to mitigate the effects of the coronavirus pandemic in 2020.