Abstract
The phenomenon of «tradition» in the realities of modern society requires an important rethinking and differentiation between its objective existence as a certain component of social reality, as well as tradition as a fact of consciousness of society, as an ideologeme. In science, «tradition» is interpreted not as an unchanging and frozen pattern, but as a constantly transforming, reconstructed and, paradoxically, sometimes trying to keep up with the times phenomenon. What is important, reconstruction can take place spontaneously, and therefore subjects, as a rule, recreate such behavior patterns that were learned in the process of socialization.