Abstract
The aim of the study: Determine the managers’ understanding of the strategic potential of organizations. Methods. As part of the study of the organization, a questionnaire was conducted among of the heads of structural divisions of RSE on REM «Republican center for health development» of MOH RK. Results. Based on the results of the study, the main functions of the organization were identified, which can potentially be the main strength of the enterprise. It also determined the readiness of managers to change and the ability of the organization to function without the support of the supervising state body. Conclusions. Organizational managers are willing and able to lead change in the organization. The readiness for change should facilitate the strategic choice of the organization with the alternative of incremental improvement.