Abstract
The article is devoted to the analysis of the semiotic approach, which considers the key principles of the study of cultural values. The authors propose to systematize the methodological principles of the semiotic approach and understanding of culture as a structure consisting of a number of symbolic systems and cultural texts, cultural representativity and symbolic interpretation of culture signs and the concept of “value” as a key concept in the semantic system. philosophy. On the basis of the correlation between the methodological principles of the semiotic approach and the ideas of constructivism, the definition of the concept of "value" is refined. Value is understood as a semiotic construction that generates social meanings in the consciousness of the individual and the collective and allows a person to check his ideas about the world around him and on a subconscious level, to construct his own picture of the world.