Abstract
The purpose of the study is to analyze the process of migration of rural youth within the region. The relevance of the topic is predetermined by current problems of development of social environment of the life of rural residents. In Kazakhstan, there are trends of urbanization and, as a result, migration from rural areas to cities, which is especially noticeable in relation to rural youth. It is due to various factors: this is, first of all, introduction of innovative technological solutions in the field of agricultural management, socio-economic living conditions in villages. The article analyzes changes in the scale and structure of real and potential migration of rural youth and the impact of key regulators in Pavlodar region based on the use of statistical data, the results of quantitative and qualitative surveys of the population and experts, and the study of public policy directions. A model of migration flows of young personnel is shown, taking into account outbound and seasonal movement, and a quantitative assessment of its scale is presented. The increasing in-fluence of family networks - a catalyst for movement of young people to cities and the role of rural business as a constraining factor - are revealed. The tendencies of public policy and its impact on socio-economic development of rural areas in the region, social status of young specialists, and, consequently, reduction of their migration are considered. The author has developed recommendations for solving these acute problems, contributing not only to the sustainable development of rural areas, but also the perspectives of rural youth.