Abstract
When forming scenarios, universities should rely on methods of state, public and market regulation.In the scientific literature, there is no single point of view on the regulation of higher education institutions, which determines the relevance of the chosen work and the feasibility of forming regional mechanisms for scenario management of higher education institutions.The basis for sustainable development of the region's economy and a system integrator of all the results and opportunities for increasing human capital are higher education institutions that develop the necessary competencies and encourage the population to make a conscious choice of educational routes in accordance with the increasing needs of industrial production and services.At the same time, higher education institutions themselves should actively develop, using all opportunities to determine the needs of the region in personnel of various specialization, qualifications and competence.To do this, higher education institutions in the region need to use a scenario approach to management.They need to solve a variety of organizational, economic, social and humanitarian tasks, forming strategic scenarios for sustainable development in a changing market environment.