Attracting Foreign Direct Investment into the country using marketing technologies

T. T. Zhumagul, Лаура Аширбекова

2020

Full text Open access: Gold Metadata (CSL-JSON)

DOI 10.52123/1994-2370-2020-75-4-52-64

Data confidence 70 medium

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Abstract

The purpose of the study is to prove ways to determine an effective marketing technologies for the country in attracting foreign direct investment and to determine an effective form of organization for promotion agency. The authors developed and used marketing methods and effective methods of digital marketing to attract foreign direct investment to the country. The article emphasizes the attraction of investment in order to form scientific interest in this topic, as well as contributes to the development of scientific literature. As attracting foreign investment is a matter of policy and the situation in the country, the developed proposals are useful for promotion agencies. As a result of the study, it was proved that the use of digital marketing is effective for attracting foreign direct investment and forming an image, it was also proved to choose the right form of organization for promotion agency.