Abstract
The issues of linguistic research of advertising texts at the present stage is considered in this article. It is explained that the advertising sphere has a special place in society. The definitions of advertisement, text and advertising text by several researchers who have contributed to this field are considered. Before defining the text of the advertisement, definitions of the general text by several researchers are given and its features are told. The peculiarities of the advertising text are explained by the peculiarities of the text. Many sciences deal with advertising. In particular, it is closely related to the science of linguistics. Because the text of the advertisement аanalysis of advertising texts in Kazakh, Russian and English and their linguistic features are shown.For analysis, we obtained oral and written video clips on television and on the Internet, as well as texts of street advertising in magazines. Examples are provided to illustrate in more detail the linguistic features of advertising texts with functions called rhyme, hyperbole, epithet, metaphor. Advertising texts were also discussed based on the rules of text in lexis, morphology and syntax.In the course of linguistic research, a survey was conducted among linguists and technical specialists on the linguistic features of advertising texts. At the end of the article, conclusions were drawn.