Abstract
Measures for the rational use of all groups of resources of any object of research are most relevant at the present stage of development of the economy of Kazakhstan from the standpoint of macroeconomic indicators. The importance of the above circumstance makes it possible to take into account the change in the performance indicators of the enterprise and the influence of factors on the final results of the economic activity of the enterprise. Elements of competition always allow us to assess the situation and make the necessary important decisions for a business entity. In this case, all resource groups that the enterprise possesses must be taken into account. Particular importance should be given to production resources, since they make it possible to assess the material and technical base of an enterprise, plan long-term tasks and evaluate the predicted values of indicators of economic and financial activity of any object of research. It should also be borne in mind that the assessment and analysis of enterprise performance indicators are important for improving the efficiency of production resources and determining the hidden reserves of the object of research. This article discusses the possibility of introducing an investment project into the activities of a joint-stock company as an element of the innovative improvement of the mechanism for using production resources in order to obtain greater profits and economic benefits. The proposed project is fully consistent with the industrial and innovation policy of Kazakhstan and has government support.