Abstract
Such a specific element of political communication as a slogan, which is often used within the election campaign, has been to the present day a less studied issue in the Russian and Kazakh political linguistics. Nowadays this genre of political text is being mainly mastered by the sociologists, politologists, image-makers, etc., dealing with the issues of electoral technologies. This article deals with the study of stylistic features of a political slogan which are characteristic for the election campaigns of Russia and Kazakhstan held in the period of recent decades. The results of the study show that the main purpose of their use is to enhance the expressiveness of the statement. This allows us to conclude that the language of political slogans has great opportunities and resources to implement this impact. It also becomes apparent that persuasiveness is one of the key functions of the slogan's pragmatic functions.