Abstract
The article discusses the work of Ch. Aitmatov in the context of the problem of the artistic concept of personality on the material of the story «White Cloud of Chinghiz Khan». The relevance of the topic is due to the need to carefully study the artistic heritage of an outstanding contemporary writer, thereby filling gaps in the logic of the development of domestic literary thought. The analysis is carried out in comparison with the works of Kazakh authors – the novels «The End of a Legend» by Abish Kekilbayev and «The Poet of the Lame Timur» by Maral Skakbayev. Selected novels are close to the development of the theme and were created at the same time as Aitmatov’s novel «And for More Than a Century Lasts a Day,» an integral part of which was the story «The White Cloud of Chinghiz Khan». As a result of a comparative analysis, the artistic image of the conqueror was considered in the context of the artistic concept of the person: Chinghiz Khan – in the works of Aitmatov, and Temirlan – in the novels of Kazakh authors.