Abstract
The headline of a newspaper article or news site is the leading component of a text, which takes a strong position by naming it, giving initial information about it, attracting the attention of a potential reader, recruiting it and encouraging them to refer to the entire text. The expressive possibilities of the headline as a semiotic unit are numerous, it can be used all the resources of expressive speech. It is one of the means of attracting attention to the published material. It is not only precedes the article, carries some information about the content of the material, but also reports on the meaning, nature and importance of the events.