Abstract
One of the important problems of our time is to identify ways of influencing the human conscious-ness against its will and developing protective mechanisms against them. With the help of psychological technology today it is not difficult to control the behavior, character and choice of each person. By manipulating consciousness, one can convince to make the necessary decision. The purpose of this article is to study the influence of technological approaches that govern the psychological attitude, behavior and freedom of choice of a person. The main focus of research is the study of communicative relationships in multicultural societies, their development under the influence of media psychological tools. The scientific and practical value of the research consists in the system consideration of psycho-logical phenomena and psychological approaches used in the mass media. The article provides a com-prehensive overview of the methods of manipulating the public consciousness, transforming facts and hiding the truth, simplifying the concept of reality and using sensational events. In the course of the analysis of the indicated topic, theoretical approaches based on the axioms of foreign scientists along with such empirical methods as description, control, and comparison were used. The main result of the article is the synthesis and analysis of ways of influencing human conscious-ness through media advertising through the media. With the help of anti-advertising technologies, hu-man sympathies can be changed in the opposite direction. At the same time, a person may not notice the change in their preferences. The conclusions of the article demonstrate the correctness of the hypothesis about the media aspects of media psychological approaches that influence the human consciousness. The value of the article is to demonstrate ways to protect against psychological technologies used in developed societies, explaining the importance of media psychological technologies. In the digital age, methods of influencing human consciousness are improved every year. Marketers, advertisers, and political alliances use advanced technology to preserve their influence on consumers, social groups, and society. Journalists should be aware of these technologies distributed through the media and how to protect against them. The value of the article is to demonstrate ways to protect against psychological technologies used in developed societies, explaining the importance of media psychological technologies. In the digital age, methods of influencing human consciousness are improved every year. Marketers, advertisers, and political alliances use advanced technology to preserve their influence on consumers, social groups, and society. Journalists should be aware of these technologies distributed through the media and how to protect against them.