Abstract
This article addresses the issue of cultural integration and acculturation of migrants currently living in Europe. According to the authors, the successful cultural integration of migrants can have an impact not only on the development of socio-cultural relations, but also on improving the economic situation of European countries. The scientific interest in the raised problem of cultural integration and acculturation of migrants by the authors is traced in the scientific works of the early twentieth century (R. Linton, M. Herskowitz, R. Redfield, J. Berry, M. Gordon). Initially, acculturation was considered as changes in the initial models of culture, occurring as a result of prolonged contact of representatives of different cultures. The intensification of migration processes and the problems of cultural adaptation of migrants into European society caused a wave of new interest in this topic. The authors of the article note that modern researchers consider acculturation not only in the form of a collective phenomenon, but also within the psychology of an individual personality, and are used to designate the process and result of cultural interaction. Such an understanding of cultural dialogue allows clarifying misconceptions about other cultures The SWOT analysis of multiculturalism carried out in the course of writing the article made it possible to assess the strengths and weaknesses of the highlighted phenomenon, the possible risks and threats to countries where this ideology has found its application in practice. The data obtained from the SWOT analysis can be used as part of the planning and development process of a multicultural society. Key words: cultural integration, acculturation, migrants, multiculturalism.