Abstract
Recently, the demand for tobacco products and, accordingly, its production in the world has beensteadily falling. At the same time, of course, tobacco companies have to look for new ways to solveproblems with lower incomes, where the tourism industry can play an unimportant role in solving thisproblem. The relevance of this topic is based on the study and disclosure of the main purpose of creatingthematic routes, which affect the integration of non-viable attractions in the supply chain of products.The scientific idea of the study is to consider foreign sources, materials, world experience with regard tothe study of this issue, to analyze and determine the possibility of developing thematic routes based ontobacco growing in Kazakhstan. The study is based on research using a combination of abstract-logicaland economic-statistical methods of scientific cognition. Conducted research can contribute to the useof previously unused resources for tourism, along with obtaining a new clientele, requiring an appropriatetype of tourism. The practical significance of the work results may be of interest to non-governmentalorganizations; supported by the government, tobacco companies, tour operators or other sponsors.