Abstract
The development of information and communication technologies in the formation of a new technical and economic paradigm has changed the structure of the modern media landscape.The article shows the change in media consumption in Kazakhstan as a result of technological development and popularization of the Internet.The reflection of this change is a convergence, which becomes synonymous with backbone transformations in the media sphere.The central place of convergence problems in modern discussions about the future transformation of the information and communication sphere is explained by the multiplicity and multi-dimensional interpretation of this term.Convergence seems to be a process that can completely change not only media and communication systems but also various related industries in the coming decades.