Abstract
This article justifies the need for marketing research and provides an analysis of the situation in the hotel services market. When carrying out research the following methods were used: scientific abstraction, statistics-economical, analysis and synthesis. The following results were obtained in the course of scientific research: firstly, the role and importance of marketing research were considered; secondly, the analysis of Kazakhstan accommodation places by categories and visitors was conducted; thirdly, the prospects for the development of hotel business in Kazakhstan were justified.