Abstract
The article is devoted to the theme of the transition of mankind from a society of «intellectual moral decline» to a society of «awareness by each individual of personal planetary responsibility». Today, as a person living in a large metropolis, consuming large amounts of energy and the benefits of a technocratic civilization, as well as a person living in the core of the wild nature, mercilessly cutting down forests, pouring mercury into rivers for the sake of gold cannot boast a high level of ecological culture. Their search for the utopia of the «ideal land» as the promised lands of «Zheryuk» and «Zhideli-Baysyn» and of the «ideal society», which lives without hunger, destitution, wars and social anomalies, seeking a single harmonious path in spiritual solidarity with nature, this core of the traditional worldview of a nomad, of his holy almost sacred attitude and worship to the Great Steppe, echoes with the concept of sustainable development.