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2020
It is built from checkable properties of the record itself: whether the article has a DOI, how many independent sources confirmed its data, whether the required fields are filled in, and how recent the latest confirmation is. Disagreement between sources and a missing identifier lower it. A value of 80 or above means the record was published without further checking; 60 to 79 means it is published at reduced confidence, with a manual check advisable. A record verified by an editor by hand is never pushed below 90 by a recalculation. This scores our data about the article, not the article itself.
The case discusses an international company dealing in fresh organic products. The case highlights a potential marketing dilemma faced by the company named Avola in Kazakhstan. The case takes its readers to discuss and debate on an issue of contemporary nature underlining the need for business to shift conventional marketing channels to digital mediums for better customer attraction and competition in the 21st century.