Abstract
The article discusses the use of marketing tools in the telecommunications industry, analyzes the experience of their creation and implementation, as well as the role of marketing in this industry. It is simply impossible to imagine the current modern generation without telecommunication technologies. These technologies are so “ingrained” in our lives that it is simply unrealistic to imagine our existence without them. But some people do not even notice these important modern technologies, so companies are experiencing difficulties in relation to the position in the market. So let’s try in this article to understand what it is and why do we need telecommunications in the modern world? And is it worth promoting these telecommunications technologies through marketing communications? Are telecommunications currently being promoted through marketing tools?