Abstract
This work deals with the analysis of the aesthetic evaluation based on the example of the cocept of "beauty".According to the author, the linguistic expression of aesthetic evaluation falls into the embodiment of the concept of "beauty" in its two forms (beautiful -ugly), and the combined embodiment of this concept (in various combinations with the concepts of "good", "evil", "appearance", "nature" , "art", "health", "soul", "mind").General characteristics of the concept of "beauty" in the English and Russian linguistic cultures are confined to, based on the phraseology analysis, matching it with the ideal and ambivalent characterization of beautiful appearance (recognition of possible moral deficiencies with the external beauty).idiom, aesthetic evaluation, linguistic culture, beauty, concept.