Abstract
The problem of increasing the investment activity of an enterprise is quite relevant, since in a developing economy, investment is a financial resource, on the basis of which enterprises can build their long-term strategic policy. The purpose of the research was to develop methodological, scientific-practical recommendations for assessing and increasing the investment attractiveness of a service enterprise, taking into account the impact of innovative implementations. The object of research. The article focuses on the innovation of the process equipment of the installation for automatic heat treatment of welded joints by conducting a comparative analysis of the possibilities available. The hypothesis of the research. The concept of the utility of investments may include the realization of investment goals that are different from the only possible behavior of an economic agent in the neoclassical theory of goal — maximizing profit or income. The methods used of the research were the practical side of the built relationship between the population and authorities at all levels. The statement of basic materials. The actual implementation of the obtained research results determines the novelty of the type of service on the Kazakhstan market, in particular, the city of Ust-Kamenogorsk and the East Kazakhstan region. In addition, the article recommends ways to improve the efficiency of the research object, allowing to obtain a significant economic effect and investment attractiveness of the business entity, the presented project is beneficial and expedient for implementation in the production process. The originality and practical significance of the research. The effectiveness of the project can be determined by calculating the net present value of the project, the profitability index and the payback period of the project. Conclusions. The payback period, taking into account discounting, is the period from the initial moment to the “payback time, including discounting.” The payback time with discounting is the earliest time in the billing period, after which the net present value of the investment becomes, and in the future remains non-negative.