Abstract
Communication-and-activity approach stipulated new tasks in teaching “Russian Language and Literature” subject at school with non-Russian language of study. Practical task prevailed, i.e., the formation of skills of the effective communication, teaching speech activity. At such an approach, the rhetorical competence as the factor of effective communication and the formation of the ability to reproduce productive speech actions requires studying. The tasks of the Kazakhstani textbook for the 6th grade of the general education school became the materials for description. It is shown how understanding, interpretation, analysis, evaluation of a literary text contribute to the development of critical thinking and the formation of creative approach. The techniques of developing the skills of illocutionary impact on the listener in students are analyzed which is justified by the advantages of neo-rhetorical (discourse) approach. Thus, the methods of applying rhetorical argumentation, rhetorical canon, the techniques of building an oratorical statement for the effective communication are established; the interaction of creative and receptive competences while working with the rhetorical model of the artwork is shown. The techniques of forming the rhetorical competence as a method of upbringing the self-determination of a person are described in order to apply the knowledge in social reality.