Abstract
The article is devoted to the author’s many years of experience increating and implementation of the original booklets and guide-books,namely, a brief express-guide of KazGU Campus, guide book «AlmatyTourist Guide» in English, a series of leaflets and booklets of the Departmentof Recreation Geography and Tourism for applicants, students andguests of the University, made in different designs. The article investigatesconcept of the image, imaging. The general steps for creating of brochures,booklets or guides, such as the stage of preliminary collection of information,secondary data processing, processing, structuring and editing of thecollected data and materials, creating a layout using computer technologyand stage of final design development and layout are offered. Completedin the creative design and thoughtfulcontent they represent the realizationof the creative process of learning and the development of tourist imagefor the organization of tourist activities which are carried out at the Departmentof Recreation Geography and Tourism of Al-Farabi Kazakh NationalUniversity in the framework of training for tourism and hospitality.