Abstract
The article presents an analysis of travel agencies require some changes.As a result of the analysis concludedthat the trend in the tourism marketin Kazakhstan goes to purchase travel products via online resources.A list of opportunities for companies selling tourist services and modernapproaches to marketing policy. As the international market, and sales oftourist products in Kazakhstan the reform process is associatedwith theemergence of new intermediary organizations offering the sale of certainservices. However, in Kazakhstan there is no single platform or platforms,which would provide the opportunity to complete tours. It is thereforerecommended to create a tourist portal, which would simplify the buyingprocess for consumers and has created the conditions for the organizationof tourist companies of sales.