Abstract
The conditions of modernity require a new direction in the development of world tourism, aimed at finding non-traditional approaches to rethinking human well-being, and deepening cooperationfor the achievement of human security in the context of sustainable development. Therefore, the problems of greening the spheres of human activity, including tourism, are the mosturgent for today. Ecologization, being an important part of the “green” economy, is aimed at maintaining the well-being of society through the rational use of natural resources, as well as thereturn of end products to the production cycle (Pásková, 2012: 113; TravelifeSustanability System Criterie, 2012). In the article approaches of ecologization of tourist activity on the basis of program provisions of“green” economy are considered, principles of ecologization of tourism are revealed, and also positive and negative influence of tourism on environment is analyzed. At the same time, the experience of theecologization of tourist activity in foreign countries has been studied and ways of ecologizing tourism based on the use of modern technologies, efficient energy use, the introduction of closed technologicalcycles are proposed.